New Mexico True is the land of enchantment’s official tourism agency that seeks out the fun for you. After researching current travel statistics for New Mexico, I noticed the annual reports do not continue past 2018. Because of Covid-19’s impact, statistics have not been great, so NM True needs new avenues to reach people.
Marketing a whole state is tedious work, but when New Mexico is so rich with beautiful scenery and people, that work load becomes a nice breeze in the mountains. New Mexico needs to show people why they should come over and enjoy.
Brainstorming
After brainstorming several ideas to wade away the monotonous and cliché, I found that one idea really stuck out to me. Why would you not want to go here? It literally has something for everyone.
The campaign idea was “WHY NOT” showing there is no reason not to go to NM no matter what time of the year it is.
Print Ads
Print ads for the “Why Not” campaign will depict the beautiful scenery of NM in different seasons.
Digital Ads
The campaign’s digital ads will showcase the different attractions and events NM has to offer.
Social Ads
Social ads will be rolled out before all others to engage our audience and build a community. Here are three content pillars for the social ads.
Social Ads
https://www.youtube.com/shorts/8RoTsueuC-Y/
Austin C 