Southwest Airlines is a fun and active airway brand that has dominated their industry for years. Offering affordable services that make vacations possible for anyone, Southwest truly does it best.
When pondering what this happy-go-lucky brand could do better, not much came to mind. But then, I realized all the free real-estate inside the airplane! I created a campaign to turn Southwest’s fun notch up a bit more, and this is how it went:
Brainstorm
To begin I wanted to take inventory of every ounce of space I could use.
After that I began narrowing down the spots I really wanted to utilize. I made sure to pick out specific locations that I believed could use some more “Pizazz”.
Peanut Bag
Shake Well
I thought it would be fun to do more with those bland sky nuts. It will be the first time anyone has a salsa with peanuts!
Ba Dum Tss’
Foldable Tray
I always thought the grey foldable trays were the most boring part of an airplane. Sure you can use it as a table or even as a bed, if you like pain, but I wanted to spice it up a bit more.
Sure the drum set could promote bad behavior but who doesn’t want a solo at least once in their life?
Note: drink straws used as drumsticks
Turbulence Gauge
Seat Back
I know it’s simple, but I wanted the nervous flyers to have something to focus on when things became a little rough.
Let’s glue googly eyes on the chair!
Austin C 