Thunder Snacks, a snack brand targeted towards teens, reached out for a billboard design to further grow their market near school zones. They wanted a design that was unique in shape and utilized their company color of deep blue.
They also specified that they wanted the billboard to feel luxurious yet affordable with a cool factor. This is how it turned out:
Design & Process
In coming up with this design, my brainstorming was stumped trying to think of something that is both luxurious and affordable. It wasn’t long until I thought of the Tesla cars which are luxurious and relatively affordable.
The vehicles contain certain luxury items, such as the heads-up display.
I used the design of a heads-up display system to portray a teenage athlete in need of Thunder Snacks.
Austin C 